An article in the Economic Times talks about a 10k PC that Intel will launch sometime later this year.
Traditionally, low-priced PCs have not succeeded in India, as the cost of distribution and promotion doesn’t leave enough for the distributors who control the trade. Indian PC makers who launched sub-Rs 10,000 PCs with much media fanfare have stopped promoting or even supplying them to their distributors. The margins on these PCs are too small to receive adequate attention from PC makers or their distributors, and volumes are not high due to a lack of promotion
It’s Intel’s turn now! Get into low cost computers, increase volumes, achieve economies of scale, lower costs, higher profits. Rural Markets, ha!
As long as, it is a win-win, it is always welcome. What say!
thats some real insite into market strategy . u seem to be a hardcore and professional market analyst.
TJ:
I agree with you TJ!:)
babumoshayar:
I do try to analyse a bit! :) Thanks for your comment! :)
Yeah, i’m also surprised how low-cost PCs are not invading the market already. I thought the Apna PC was doing well. Finally I think it boils down to the numbers, like in Mobiles. costs & features are reduced and everyone has what they call ‘Basic’ models.
hi adi.. again troubling u for another tag:) check my blog for the details.. if u like it do the tag:)
Hey adi, why did u stop blogging?
Hi Adi,
If you have any links – geographical/emotional – with Mysore, well, I would like you to visit: mymysore.com.
Cheers,