A price reduction of $200 (approx Rs. 8000/-) by Apple on their 8GB iPhone (Price after reduction: $399), would have been such happy news if considered in isolation. But when you consider that they did that within two months of launching the phone and also stopped production of the 4GB model (priced at $499 at launch), it should rank among the worst-ever strategies to have been undertaken.
There is a probability that Apple would have gotten away with this if they had done this in India considering the ancient laws we have protecting the consumer. But in America, I believe you have a possibility of making $1 Million if a company does such a thing as Apple has done. Check it out. A customer who had bought a 4GB iPhone for $499 has sued Apple for $1 Million.
We, in India, need a system in place to atleast to help keep the consumers aware of their rights.
I, for one, am pretty miffed with Nokia for announcing that the price of its latest phone Nokia N72 is Rs. 9399/-. I paid Rs. 9696/- for it! :( Let me look up my consumer rights booklet immediately and keep my resignation ready.
Thinking in the background: $1 million means Rs. 4 crores. 1 Mercedes Benz (Rs. 60 Lakhs), 1 flat and 1 farmhouse in Mysore (Rs. 40 Lakhs)… anyone wants a loan?! :D
